The newest “buzz” term in web marketing is content marketing. It’s a new form of media which as the name implies includes content as the primary medium of reaching an audience. This new media marketing phenomenon can be in the form of a blog post, a guest article, a video, an infographic, podcast and so on.
If you want to get hip to this new media marketing medium, then a follow of the peeps below is in order. Each one has a hand on the pulse of the industry and a good source on the topic.
1. Seo Moz/ Rand Fishkin –
Even though touted as a search engine optimization personality, Rand Fishkin of Seo Moz has the goods when it comes to anything content related, which is basically what SEO is anyway. His blog is updated multiple times daily by himself and other notable industry guys and gals, and in it you’ll find topics as diverse as how to optimize social media, video SEO strategies, link building and more. All these sub topics make up the barrel now known as content marketing.
Follow here: Rand Fishkin
2. Content Marketing Institute –
This could very well be the authority on content marketing. CMI is authored by several industry bigwigs and the blog houses copious amounts of information on the topic. This is a good first place to start if you seek in depth information, stats, detailed advice and tips as it relates to marketing via content.
Follow here: Content Marketing
3. Ann Smarty –
We love Ann because she has one of the biggest and best resources aimed at guest bloggers which is a form of CM – called My Blog Guest. She also has a personal blog called Seo Smarty where she dishes on everything from how to market via content to how to do good SEO. You can follow Ann on Twitter, Facebook or Google + for the latest and greatest on guest blogging.
Follow here: Ann Smarty
4. Business 2 Community –
This comprehensive resource is chock full of articles from a variety of authors on how to do content marketing, where to apply it and why it’s a good way to promote just about anything on the web.
Follow here: Business 2 Community
5. Copyblogger –
The section on content marketing at Copyblogger is full of recent and excellent articles that cover this topic, along with a free ebook from Brian Clark himself. For solid tips and advice as it relates to content marketing, be sure to follow Copyblogger on Twitter here.
Follow here: Copyblogger
Since the web is always evolving, it’s important you evolve with it as well. Following those who live, eat and breathe a certain topic will keep you abreast of the various nuances within a field. The five content marketing peeps above will keep you in the loop as it relates to the newest game in town – CM.