Federico Einhorn wrote a great piece recently on the Search Engine Journal blog about ways to add Holiday spirit into social media campaigns, I want to elaborate on the piece and include a few ideas of my own – as it relates to blogs and websites in general.
The Holidays are a festive time, perfect for a few clever and strategic campaigns – especially since everyone is feeling quite generous and chipper. However these campaigns need not be anything overt, a few simple tweaks here and there can make all the difference. Let’s take a look below at a few additional ways you can turn your current content into Holiday gold.
How To Spruce Up Holiday Campaigns: 3 More Ideas
1. Seasonal Newsletter –
If you run a newsletter or even if you just recently created one, then now is a good time to round up some good Holiday cheer. The types of content that you can include in your Holiday newsletter are – “feel good” stories of success, coupons for your service or product, company news, discounts on New Year merchandise, Holiday company party photos and so on. Anything that imparts a festive tone and somehow tie’s your company to it, is game for your Holiday newsletter.
2. Holiday Employee Giveaway –
Instead of the usual giveaway, this time why not have a company employee giveaway where your customers get to decide who wins the top prize. Maybe the employee with the best service, the most sales, offers the most help, etc. Make it a collaborative type effort with some voting involved, as people love to vote. Remember American Idol and Dancing With The Stars, both of these TV shows allow (and thrive) on consumer voting. Then when the giveaway ends, be sure to get some company press out of it. See below for more on that.
3. Holiday Press –
Whenever you create a newsworthy event at your company, be sure to grab some free press out of it. And your news can be anything related to your company such as a Holiday toy drive for homeless kids, employee giveaways, new product introductions, additional services, a Christmas food drive for the local soup kitchen in your town, etc. Before, during and after the event have your media department send a note to the local newspaper editor and mention the news, this is how you score some free Holiday press.
Sometimes Seasonal traffic can be a god send, but it’s all in how you use it and how you set up campaigns on your site. The most important thing is to be proactive and have them created well in advance of the time you need them and also serve your audience. As in find items of interest for your market and serve them accordingly.
The Holidays are not only a time of joy and prosperity for families and individuals, it’s also a time of prosperity for web marketers. Make the most of it, and enjoy your bounty with your market.
With that in mind, now would be a good time to wish you and your business – Happy Holidays. May they be merry, bright and full of Santa cash.
What do you plan to do for your business during the Holidays? Tell us below.