We specialise in managing russian social media accounts for travel companies looking to expand their reach.
Why Russia?
Figures from the european travel commission show Russian outbound travel to Europe doubled between 2009 and 2013.
41.1 million tourists traveled from Russia in 2013. Of these, 31.6 million (77.0%) traveled within Europe, while only 9.4 million traveled to destinations outside Europe. More stats:
Russian tourist arrivals to Northern Europe in 2013 totaled 1.8 million, representing 5.6% of Russian arrivals to Europe.
Russian tourist arrivals to Western Europe in 2013 totaled 2.4 million, representing 7.7% of Russian arrivals to Europe.
Russian tourist arrivals to Southern Europe in 2013 totaled 8.6 million, representing 27.1% of Russian arrivals to Europe.
Russian tourist arrivals to Central/Eastern Europe in 2013 totaled 18.8 million, representing 59.6% of Russian arrivals to Europe.
Northern Europe’s share of the Russian market was 4.3% in 2013, a 0.4 percentage point increase from 2003.
Western Europe’s share of the Russian market was 6.0% in 2013, a 1.0 percentage point increase from 2003.
Southern Europe’s share of the Russian market was 21.8% in 2013, a 3.1 percentage point increase from 2003.
Central/Eastern Europe’s share of the Russian market was 51.2% in 2013, a 11.6 percentage point decrease from 2003.
International outbound travel from Russia is forecast to grow 6.8% per year on average to 2018.
Arrivals to Northern Europe are expected to increase 25.4% through 2018, to 2.2 million. Northern Europe’s share of the Russian market is forecast to fall to 3.9% in 2018.
Arrivals to Western Europe are expected to increase 28.3% through 2018, to 3.1 million. Western Europe’s share of the Russian market is forecast to fall to 5.5% in 2018.
Arrivals to Southern Europe are expected to increase 50.9% through 2018, to 12.9 million. Southern Europe’s share of the Russian market is forecast to rise to 23.5% in 2018.
Arrivals to Central/Eastern Europe are expected to increase 27.5% through 2018, to 24.0 million. Central/Eastern Europe’s share of the Russian market is forecast to fall to 46.4% in 2018.
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The top travel destinations are Turkey, Egypt and Greece, due to the ability to easily obtain travel visas. Other notable destinations are China, Germany Spain and Thailand.
Russian Social Media Services
Competitor social media analysis
We anaylize what posts are working and getting shared.
Account set up
We can set up all your Russian social media accounts with your branding.
Account management
We can post unique content that is localized for your brand or repost your existing Facebook posts if relevant to the Russian market.
Find out if we can help your brand…